Increasingly, Florida residents are opting out of the home buyer’s market. As an agent or broker selling home owner’s insurance policies this trend doesn’t look good. However, there is an upside. The fact is these people, who include everyone from retirees to millennials, are funneling their resources into rental property. First Gate Insurance can help you attract these clients to your agency with customized personal property coverage.
What Renters Don’t Know
One key factor for achieving sales and marketing goals in this emerging market is educating prospects about renters insurance. Many tenants think they don’t need this type of policy because the landlord has coverage on the apartment building or home. What they don’t know is that the owner’s policy doesn’t cover personal items inside the residence.
Renters Insurance at a Glance
- Protects against contents, such as clothes and electronics, being stolen or damaged.
- Offers liability coverage if someone is injured inside their home or apartment.
- Provides replacement coverage for living expenses if they must evacuate due to circumstances, such as a fire or natural disaster.
First Gate insurance provides one of the most affordable rental programs in Florida. When you offer renters competitive rates for polices tailored to their needs, it’s a win-win situation for you and your new clients.