liability coverage

Event Planning Business Basics

Event planning has boomed into a very successful international business in the last decade, a $500 billion a year business as a matter of fact. Starting an event planning business may not be the easiest new business to start, but there’s definitely a market for it. If you’re considering starting your own company here are a few things you should keep in mind.

Event Type

Special event companies usually have a specific concentration. Some of the most common are:
  • Conferences (educational, corporate meetings)
  • Celebrations (weddings, birthdays, reunions)
  • Promotional (political rallies, new product launches)
  • Commemorations (memorials)
While you can choose more than one, you want to make sure you plan events that speak to you.

Event Liabilities

Event planning can be fun and rewarding in many ways. It can also be stressful and risky. There’s a lot of liability involved in managing events – from the event space and decorations to event attendees and entertainment. You need to make sure that you have appropriate liability coverage, which you can learn more about at

Event Scale

It’s up to you whether you want to coordinate small, local events or if you want to head into a more global, corporate realm. There’s a strong market for all types of event planners, so you should pick what speaks to you personally. If you prefer to work more independently, you might want to stay local or regional as larger events will require staff supervision and management.

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