The amount of insurance companies and policies offered makes it hard to stand out in the crowd. Good marketing still helps businesses reach their target clients. If you’re looking for some easy ways to increase your online insurance marketing, here are three quick ways to improve the user experience and gain new prospective clients.
Offer Tailored Options
Insurance is often an overwhelming set of decisions for many buyers. Determine the most important items potential and current customers are looking for and offer those on the main page of your website. Offer an easy access resource guide to help answer popular questions. Short videos and online quizzes are popular and helpful for you and them.
Create a Blog
Blogging is not a thing of the past, in fact, blogs help increase traffic to your website. With the increasing number of shoppers doing lots of research before buying products, blogs offer a valuable resource for them and you.
Pay Per Click Ads
Create and promote a quote comparison tool through social media and pay per click ads. When shoppers click on the ad, they are redirected to your website where they can continue learning about your agency. Take advantage of the ad first search platforms on mobile devices.
These few time-saving options get you in the forefront of people’s minds. Online insurance marketing holds the key to more leads and better prospects.